Goodwin's Theories - #2

There is a relationship between the lyrics and the visuals; the lyrics are represented with images. He categorised this into three different groups: illustrative,

amplifying and disjunctive - 'illustrative' being a direct link between the lyrics and

what is shown on screen; 'disjunctive' being just about no link between them, and 'amplifying' being somewhere in the middle.


Illustrative - There is a direct link between the words of the song and the actions in the video.

Example: Kate Nash - Foundations - famously illustrative music video. For example, the lyric including the word 'lemons' is accompanied with shots of Kate eating lemons from a huge fruit bowl.

http://www.youtube.com/watch?v=ryH5cga0yUI

Amplifying - Introduces new meanings/images that do not conflict with the lyrics but that add layers of meaning.

Example: Miley Cyrus - Wrecking Ball - the lyrics aren't 100% directly linked to the visuals, but there are underlying themes and metaphors seen in the visuals, such as the wrecking ball seen throughout the video.







http://www.youtube.com/watch?v=My2FRPA3Gf8

Disjunctive - There is no direct relationship between the lyrics of the song and the events of the video.

Example: Lana Del Ray - Video Games - this music video is made up of simple performances that are cross-cut with a montage of found-footage – mainly of 1950s, '60s and '70s America. The video is creating an atmosphere.




http://www.youtube.com/watch?v=cE6wxDqdOV0